Marketing Manager with Co-Lab

• Exciting start-up environment
• Career growth opportunities
• Competitive pay and benefits!
• Learn more about Co-Lab at www.co-lab.us

About Us

From the founder of CulinaryLab, Co-Lab is a brand new culinary entrepreneurship start-up that launched at the 4th Street Market (4SM) in Downtown Santa Ana in August 2023. Co-Lab’s sister company, CulinaryLab, has trained thousands of professional and amateur cooks since 2016. Co-Lab was born from an opportunity to build a community of culinary start-ups. We operate incubator kitchens, run food entrepreneur training workshops, and manage an event space that supports small businesses and their teams within our culinary community.

Overview

We are seeking a dynamic Marketing Manager to lead our marketing initiatives across Co-Lab, CulinaryLab, and various client companies. This role is pivotal in crafting and executing innovative marketing strategies, developing engaging content, and managing a team to enhance our brand presence. Ideal candidates will bring a blend of creativity, analytical abilities, and leadership skills to drive our marketing campaigns forward.

Responsibilities

• Marketing Oversight: Lead the strategic planning and execution of marketing campaigns for Co-Lab, CulinaryLab, and client companies.
• Collateral Design and Development: Design and create marketing materials that effectively convey our brand's message and offerings.
• Website Management: Maintain and update the website with new content, design changes, and details on upcoming workshops or programs.
• Email Marketing: Develop, execute, and analyze the performance of email marketing campaigns.
• Social Media Management: Generate content, manage online communities, and oversee the operation of social media channels, including Tiktok, Instagram, Facebook, and YouTube.
• Content Creation: Produce compelling blog and video content that aligns with Co-Lab’s branding and audience engagement goals.
• Contractor Management: Identify and manage contractors for specialized marketing tasks, ensuring projects meet their objectives and deadlines.
• Reporting: Monitor and report on KPIs across all marketing channels, providing actionable insights to stakeholders.
• Project Management: Ensure all marketing projects are completed within budget and timelines.
• Team Building: Develop and manage a marketing team to expand our project capacity for both internal and external clients.

Knowledge, Skills, and Abilities

• Minimum 3 years in marketing management, with a strong background in strategic planning and project management.
• Excellent communication skills to effectively coordinate with team members and stakeholders.
• Proficiency in using digital marketing tools and platforms, including Salesforce, Monday.com, Mailchimp, WordPress, AI prompts, and social media.
• A creative approach to developing engaging marketing materials and content.
• Ability to analyze marketing data and make informed decisions.
• Proven leadership style that can effectively lead contractors, colleagues, and direct reports in a fast-paced environment.

Schedule

• Monday - Friday | 9 AM to 6 PM with a lunch break
• Remote work options available up to two days per week

Location

• Based in Downtown Santa Ana in the 4th Street Market (4SM)

Compensation and Benefits

• $70-$75K annual salary, with performance-based incentives
• Comprehensive medical, dental, and vision benefits
• 10 days of PTO and 14 paid holidays
• Free cooking classes
• Opportunities for career advancement in a rapidly growing company

WHY JOIN US?

Co-Lab (www.co-lab.us) is a creative space where food entrepreneurs unite, collaborate, and thrive. With state-of-the-art incubator kitchens, tailored workshops, and a vibrant event space serviced by small food businesses, we offer the platform to fuel their success. Our small business clients gain the skills, mentorship, and connections needed to turn culinary dreams into reality. 4SM events embrace the vibe of the downtown and bring forward our vision for helping small businesses thrive. Join our dynamic team as we foster a community of passionate individuals, celebrating innovation and shared success.

Co-Lab could be right for you if:

• You thrive in a nurturing environment that provides abundant resources for growth and educational enrichment.
• You prefer a relaxed work atmosphere that values happiness as much as hard work, free from corporate stuffiness.
• You excel in a collaborative, team-first environment where everyone's contributions are valued.
• You are passionate about making a significant impact by helping others realize their entrepreneurial dreams.
• You yearn for the freedom to express your creativity and explore new ideas.
• You embrace the opportunity to learn from fellow food entrepreneurs and industry experts.
• You value job flexibility, including generous time-off policies that enable a healthy work-life balance.

NOTE: Joining Co-Lab means becoming a member of a close and supportive family. How you fit in our team culture has a big impact when hiring. We look for people who are adaptable with “can-do” personalities who excel when working in a fun, start-up environment.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing Management: 3 years (Required)

Ability to Commute:

• Santa Ana, CA 92701 (Required)

Work Location: Hybrid remote in Santa Ana, CA 92701